SO/

SO/ is a stylish collection of hotels which bring an avant-garde twist to the world of luxury travel. Each of our locations is a unique fashion statement and masterpiece, with a visual identity created in partnership with renowned designers and architects such as Guillaume Henry, Christian Lacroix, and Viktor & Rolf. Located in some of the world’s most vibrant and iconic destinations, each SO/ hotel offers the finest dining experiences in our destination restaurants. Or you can simply enjoy a perfectly crafted cocktail in our high-energy rooftop and cozy lobby bars. And whether you want to stay fit or pamper yourself our gyms and spas will have you covered.

SO/ is a stylish collection of hotels which bring an avant-garde twist to the world of luxury travel. Each of our locations is a unique fashion statement and masterpiece, with a visual identity created in partnership with renowned designers and architects such as Guillaume Henry, Christian Lacroix, and Viktor & Rolf. Located in some of the world’s most vibrant and iconic destinations, each SO/ hotel offers the finest dining experiences in our destination restaurants. Or you can simply enjoy a perfectly crafted cocktail in our high-energy rooftop and cozy lobby bars. And whether you want to stay fit or pamper yourself our gyms and spas will have you covered.